Goodwin was invited by the singer and songwriter Matt Hales to produce an artwork for the first album of his new act, Aqualung. Goodwin firstly made a pencil portrait of Hales, entitled Matt (2002), as the latest in the series of drawings portraying delicate multi-layered representations of friends and family.

This drawing become the key image for the album and inspired the concept for the music video created by Goodwin for the single Strange & Beautiful. Goodwin's aim was to extend the possibilities of the pencil portrait into an animated film that held the delicacy, enigma and intricacy of the drawing. The aim of the video was to extend Hales' character into the persona of the song. Through carefully choreographed phases sometimes revealing, sometimes obscuring Hales' features Goodwin draws out and heightens the subtle and shifting emotional expressions in the performance. The resulting 3.47 mins film incorporates hundreds of drawings fused in a multi-layered animation.